Tuesday, 10 May 2011

Exam tips

  • Mention your case study in the opening paragraph;
  • Can you confidently explain the ways in which technological convergence has changed the production/distribution/marketing and exchange of music?
  • Do you have a few facts and figures from the Digital Music Report 2011?
  • Do you know enough about the Sony story to write about how it may affect customer confidence in online distribution and exhange?